Interestingly, this experience is coinciding with the Yuletide season that is naturally associated with love and care among family and friends. MTN will use this opportunity to demonstrate its brand promise in ways that would make its customers’ lives a whole lot brighter.
Speaking on the rationale behind this campaign, the Chief Marketing Officer of the company, Olubayo Adekanmbi said,“In every business, the consumers are always the kings. For this singular reason they deserve to be treated with respect, love and care. Riding on this understanding,MTN is poised like never before to make its customers’ lives a whole lot brighter with its surprise campaign.”
Speaking further, Olubayo stated that it is a fact that life is made better by the moments of surprises we create for others and ourselves. “There is no better period to exhibit this other than this season. As a company that is committed to making life better for our subscribers, we are pleased to kick off the campaign as a platform for our subscribers to find moments to surprise their families, friends and loved ones.”
Observation has shown that at the moment, on different media platforms, MTN Surprise is reaching out to customers. Watch out for these mind-blowing awesome moments.
