One of the smartest businessmen in Nigeria and probably Africa is Aliko Dangote, little wonder he is the richest African Billionaire.
While the owner of Innoson Motors was going around to ministries and agencies of government, trying to convince them to buy his vehicles, Dangote made a smart move that would see him get richer in the next few months.
All the Military and Para-military bodies in Nigeria buy Peugeot luxury cars for their Generals, Inspector-generals and Commanders. They don't need to be begged or convinced, that's what they use.
The Dangote Green Field Assembly Plant in Kaduna state is set to be assembling 120 cars per day across two shifts.
Since we shared inside photos of the new Dangote cars plant on OluFamous Blog, the reactions have been extraordinary and the reason is simple - no one needs to be pleaded with before they buy a Dangote luxury car with the Peugeot logo.
Dangote cars is taking over the big national market without any resistance.
The owner of Innoson will have to go back to the drawing board and re-strategize if he wants his vehicles to be relevant nationally and not relegated to a south-east brand by Dangote luxury cars.
The owner of Innoson will have to go back to the drawing board and re-strategize if he wants his vehicles to be relevant nationally and not relegated to a south-east brand by Dangote luxury cars.
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